City and County of Denver
Role: Agency Producer
Agency: Amelie Company
Amelie Company’s High Costs campaign for the City and County of Denver is part of an ongoing effort to eliminate underage marijuana consumption. This activation segment of the campaign involved producing a school bus to look like it was filled with footballs and stationing it at high profile locations around the city, accompanied by an activation team of event staff with games and giveaways. I managed the budget and production of the school bus itself, scouted and arranged locations for placement, and onboarded staff for the activation at a theme park in Denver.
