Client: AAA HealthConnect
Agency: Fact & Fiction
Director / DP: Carlos Malache
Photographer: Chip Kalback
Role: Producer
Getting older can get complicated. That’s why ProMedica and AAA partnered to launch HealthConnect, an online platform that supports older adults and connects them with resources and community as they navigate life.
We had the good fortune to work with the stellar agency team at Fact & Fiction to bring the vision of launching this platform to life, with a full product launch video and stills package. I worked with the unbelievably talented Director and DP Carlos Malache with Relight Creative to produce this campaign through production. We were joined by the wonderful Chip Kalback who shot the stills alongside our team and skillfully navigated diverging still and motion setups.
The agency managed post production for both video and stills.
Featured Deliverables: The director’s cut of the launch video, and the :60 Explainer, along with a selection of stills from the motion and photography.
